Homs is a machine rental company, operating since 1852, a sector little used to illustrative language and aesthetic beauty. The customers call the elevating platforms giraffe, the frog the drillers ... and so we create with images an already existing and very metaphoric code. Use always images from the old 1800, with their real machines adding metaphors and humor. The result is a very simple visual code but very attractive visually and very recognizable as a brand.