Hypnoptic is an optician of Barcelona. We perform naming and visual identity. The symbol is directly related to a hypnotic spiral. Direct reference to naming and visual effects. The symbol conveys the concept of the brand, relates directly to the optical illusions and the difference within the sector. It can be reproduced in different media by various techniques. In the case of the exterior sign of the optics it is designed in movement and backlit.

Bronze Laus in naming 2017