MUN Isotònic

Since 2015, MŪN Kombucha Premium has been the choice of kombucha connoisseurs. Crafted with top-quality Lung Ching green tea and fermented slowly for up to 30 days, it delivers a pure, authentic flavor with minimal residual sugar—up to 18 times less than its competitors.

Nearly a decade on, we were tasked with redesigning the packaging for this iconic line, enhancing its artisanal identity through a more refined visual system. The result is a collection of six detailed labels, each telling a unique story through layered illustrations, classic typography, and unexpected neon accents. This balance of tradition and boldness gives MŪN Premium a standout, elegant presence.

Industry
Packaging
Food&Beverage

Client:
MUN Ferments

Creative & Art Direction:
Studio Regina Puig

The Strategy

The strategy behind the redesign of MŪN Premium focused on shifting the perception of the product from functional wellness beverage to an elevated, story-rich experience. In a category often dominated by ingredient-centric visuals and health claims, the goal was to build a more emotional and artistic connection with the consumer.

We aimed to highlight the craftsmanship behind the product—its slow fermentation process, premium ingredients, and nearly decade-long heritage—through a sophisticated and expressive visual language. The challenge was to create something that felt premium, yet approachable, with a strong sense of individuality for each flavor.

Before

The Solution

To bring this strategy to life, we created a set of six labels, each featuring a unique illustration that plays with double visual meanings—offering layers of interpretation and a sense of discovery. The narrative nature of the illustrations gave each flavor its own personality while tying the range together with a cohesive storytelling style.

A classic typographic system was chosen to reinforce the artisanal quality of the product, while bold neon accents were introduced to add contrast and a contemporary edge. The result is a visual identity that feels both refined and unexpected

We’re passionate about bringing your ideas to life with designs that truly connect and inspire.

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