Smoh

Smoh is born in 2024 under the umbrella of Homs Rentals as a new line of business within their rental activities, with a purpose: to make their tools and machinery accessible to all households and to introduce them to renting as a more economical and sustainable option than purchasing.

We were tasked with creating a new brand that would truly stand out and be distinct from its parent brand. The goal was to develop something unique, fresh, and engaging. Our design draws inspiration from the toggle action, particularly the swipe to the right, to represent the ease and speed of modern technology.

Industry
DIY renting tools
Home improvement

Client:
Smoh x Homs Rentals

Creative & Art Direction:
Studio Regina Puig

The Strategy

Our users are accustomed to browsing the internet, searching for, and comparing the best options for personal use.

They tend to be independent individuals who actively seek, compare, and ultimately choose the best offer.

We aim to ensure that the user experience for Smoh customers is not only satisfactory but also seamless. It is essential that the search process is straightforward and that users feel supported throughout their journey, from selecting the machine they need, to its arrival, usage, and eventual return.

The Solution

Our branding solution draws inspiration from the simple, intuitive action of toggling—specifically the gesture of swiping right after selecting a product. This gesture represents the beginning of the DIY journey, inviting users to engage and start creating.

Additionally, we’ve chosen green as the primary color to set this brand apart from its parent brand, which uses orange. The green provides a fresh, distinct identity, helping the brand stand out and feel unique to customers, while still maintaining a connection to the parent brand’s overall style.

Brand Manual

We've developed a comprehensive brand manual as part of our branding project. This manual serves as a guide to maintaining consistency across all brand-related materials.

It includes detailed information on the brand's visual identity, such as logos, color palettes, icons, typography, and imagery style, as well as tone of voice and messaging guidelines. The manual ensures that anyone working with the brand can communicate its values and identity clearly and cohesively.